Regard a famous yellow rice or millet wine as the enterprise, to achieve fast, healthy development goal, fujian benefit line of business of lustre dragon wine does the concept that becomes big contemporary company by force and happiness to wish with respect to with a view to since 2005 scene, begin to implement brand strategy, bring from Shanghai endowment the 120 million hardware that has a company is optimized upgrade, enlarge new workshop of center of research and development of yellow rice or millet wine of enterprise dimensions, construction, production and integrated building, from go up at all expanded actual strength of whole of Hui Zelong enterprise. 2005-2007 year, line of business of wine of benefit lustre dragon was experienced from aurelian change butterfly labor pains, the actual strength of the enterprise realized qualitative leap, in the Hui Zelong in selling a process Fujian sent yellow rice or millet wine to undergo the test of the market, there was major breakthrough in meal channel respect particularly, the product gets the favour of consumer, among them 10 years Fujian of Chen Hei mark sends yellow rice or millet wine in the market wide welcome. And just go 2007, also be Hui Zelong a year when wine line of business begins to operate the market in the round in Fujian market, impose a state the macroscopical policy support to yellow rice or millet wine, the business is overall sale status is very favorable, achieved 150% what book a target.
Market of yellow rice or millet wine each brand competition is very intense, line of the products is various, fujian benefit why can the product of lustre dragon wine show itself? Yellow rice or millet wine is one kind ferments for saccharification with distiller's yeast of the agent ferment formerly wine, this is the as biggest as distillation wine distinction. Fujian sends yellow rice or millet wine to use red music, polished glutinous rice to deserve to be brewed with spring essence of life and be become, zhejiang yellow rice or millet wine uses Mai Qu to undertake fermenting brew, differ with music and those who use water is different it is the distinction with Fujian clique yellow rice or millet wine and Zhejiang the oldest yellow rice or millet wine. The yellow rice or millet wine that ferments as saccharification with red music the Fujian of the agent sends the characteristic with the oldest yellow rice or millet wine and advantage to depend on brew coming out has relaxed, low candy, raw ingredient, ecru, nutrition, green to wait for 6 big characteristic, mouthfeel respect is more mellow sweet, suitable slip, the entrance is not bitter, do not go up first class characteristic. Yellow rice or millet wine of Fujian area brew already had history of thousands of years, so far, company of brewing of Fujian area yellow rice or millet wine does not leave tens of homes, but the be confined to of bureau of yellow rice or millet wine that most company place produces is low upright market and cooking wine market, and the high end of product fixed position that line of business of Hui Zelong wine rolls out Fujian, this is accorded with already at present the consumptive demand of market of yellow rice or millet wine, complied with the development trend of the industry again, added an enterprise to undertake technically in the light of wine of meal of market of high end of yellow rice or millet wine a series of run, make the product got be admissived extensively, become the person above average in yellow rice or millet wine.
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