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Relaxed model yellow rice or millet wine and modern consumption
From;  Author:Stand originally
Archaism says: Do not become a banquet without wine, wine looks in Chinese heart medium position sees one spot. Be in our country, wine is the identity is indicative, be a bumper harvest is indicative, be friendship is indicative. China the history 5000, was 5000 the history of wine, because had alcoholic drink,how many literary quotation is wonderful confused shows ability. One does not have the marriage banquet of wine, that makes a person unthinkable; One does not have the country of wine, it is not to have decretal person excited...

Yellow rice or millet wine serves as the comes from China exclusively ancient wine in 3 old ancient wine of world to plant, companion grew jointly as the Chinese nation 5000, accumulate contained boundless historical culture to accumulate, having very extensive masses base. It is however in last centuries evening, as a result of coessential change ageing of image of serious, brand, fail the subject that communicates with consumer, yellow rice or millet wine was become " rustic " and " cheap " pronominal, be regarded as cooking wine or medicinal liquor in a lot of places even, the market also appeared to consume fault subsequently, changjiang Delta of mere bureau be confined to heads consumptive section.

Cater to modern consumption, solve consumptive fault, relaxed model yellow rice or millet wine is multiplied situation and case.

The last few years, rise ceaselessly as people living standard, healthy drinking consciousness enhances people gradually, broad consumer is right wine kind consumption drinks to sex of public relations recreation, appreciate from hobby sex means transfers; Love height, be addicted to those who beg stimulation is spirited, undesirable drinking view is people place slam the door increasingly, advocate low those who spend health care of healthy, nutrition is brand-new drinking value concept is being formed. Yellow rice or millet wine with its low the natural attribute that spends health care of relaxed, nutrition catered to current society new consumptive value direction; But the mouthfeel of traditional yellow rice or millet wine is full-bodied carry tart flavor slightly, southern consumer to yellow rice or millet wine the sort of peculiar special flavor is used to basically, but most northerner is incommensurate however this kind of distinctive local color. The mouthfeel of yellow rice or millet wine should get used to the need of consumer, have to think way, development goes different wine to spend, pol and the product that acidity matchs, in order to get used to the need of group of different area, different consumption.

Relaxed model rose abruptly quickly of yellow rice or millet wine to confirm this. Current, wait in Shanghai, Chengdu, Chongqing a few metropolitan, the youth consumes the ethos of yellow rice or millet wine to be being formed, yellow rice or millet wine is being used by the youth " vogue is being deduced classical " . According to " Chinese yellow rice or millet wine " make up appoint a findings report that not long ago of center of information of market conditions of meeting, Shanghai publishs shows: Consumption of current yellow rice or millet wine is young turn a tide apparent, 35 years old of the following consumer were occupied 54.3% ; Meanwhile, the crowd income administrative levels that chooses yellow rice or millet wine also rises gradually; On taste, 50 years old of the following young consumption group with low degree relaxed model, half sweet model yellow rice or millet wine serves as first selection. This reminds us to be when development new product, should be with the market oriented; What does the market need, what do we produce; The market accepts, have vitality; Consumer approbates, have development power. Gained the youth's market, won tomorrow. The relaxed vogue of yellow rice or millet wine, condensed more and more young gens, developed the consumptive habit of Neozoic youth quickly, avoided to consume fault. More and more youths like to drink yellow rice or millet wine, this to person of yellow rice or millet wine cannot not be the news with a good profit. I believe: As the formation of estate of young gens, burgeoning consumption, countrywide market is releasing latent capacity.
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