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Products for the health wine industry who mixed "health"
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Yin yang health wine industry has become a common problem. Since 2000, health wine to more than 30% per year growth rate, health wine industry in 2012, the market size of over 13 billion yuan; and over billions of markets, they always find some discordant note - from time to time there such as a gin alleged false propaganda news hit the newspapers, people think my heart is not so practical. Some say the concept of health-care wine is out of the heap, this sentence will inevitably untrue. Health wine prospered in the back of the number of hidden in the end? According to statistics, the current health care market has more than 1,000 wine brands, of which less than 20% of the brand with the "blue hat" (China's health food special signs, sky-blue cap was the industry commonly known as "blue hat", but also called "Little Blue Hat"). Homogenization of globalization and market serious today, a small wine industry has so many health-care brands, but also drifted away from the large number of brand monitoring, the fortune or a misfortune? Governance of the tool industry chaos Industry experts said the wine industry the lack of health standards, the product varies, is constraining the development of wine industry the primary health-care issues. A so-called Cuban side, a concept of the package, a large number of ads, a "long history" of the health wine so fresh out! Low threshold, high profits led to the growth of the industry brutal, excessive prosperity. Although the country has repeated injunctions against false advertising, but does not fundamentally solve the problem. Why not use standards to regulate it? The one hand, wine health wine is difficult to unity, and some health-care wine is prepared with the fragrance of a small liquor, some take koji or rice wine modulation; the other hand, health, the soul part of the Chinese medicinal wine can add as clearly marked as medicine, particularly Different brands use different health wine recipes, each different category of selected herbs and more difficult to create a standardized. It really can not regulate health wine industry it? The answer of course is the. This year in July, the Chinese health wine has been formally incorporated into the scope of the Ministry of Health GMP certified. The news, on most of the "workshop" type of health wine producers may be a bad news, but for to promote the healthy development of extraordinary significance. Industry governed by the chaos and watershed Back in the national compulsory certification before, some companies have been actively introducing the strength of GMP standard. China's largest production base of GMP standards for health wine - fresh card company is one of the model. "The standard by doing the production health wine drug" is a fresh brand unshakeable principle of production, and successful R & D this year, modern digital manufacturing platform of Chinese medicine, health wine industry for many years to break the "production standard" problems, but also to some of you want to pretend that clear evidence of clearance of the enterprise. Modernization of Chinese medicine is a fresh brand of digital manufacturing platform for modernization of Chinese medicine in a series of advanced technology adoption on the basis of a set of health wine R & D of Chinese medicine manufacturing process. This manufacturing platform using the fingerprint technology, raw materials, the scientific aspects of medicine screening, and effective to avoid the origin of the different ingredients, different harvest, storage conditions are different active ingredients caused differences in the stability of product quality and lay a solid foundation . The modernization of Chinese medicine digital manufacturing platform as the core technology of the digital extraction technology, able to care for each wine blind to quantify the effectiveness of the composition of raw materials extraction, and deployment of health wine to achieve intelligent control of the process. This is ultimately the effectiveness of Chinese herbal ingredients for each flavor separate, quantify, we chose the production process quality control measures in 1548, also the quality of the wine more stable. Market growth booster With the increasing frequency of social interaction, communication props as the role of wine is more irreplaceable, and the rise of health consciousness of consumers, low degree of drinks, light, healthy technology are becoming increasingly evident. Broadly speaking, China up to 1500 billion liquor market continues to decline, while its sales decline caused by the market space, a large part by the rapid rise of the "health liquor" replaced, so the main competition of enterprises health wine opponents is not a peer, but from the liquor, wine and health related industries. Compared to 1,500 billion in the liquor market, the share of 13.0 billion is trivial, we must continue to enhance the health status of the wine in the eyes of consumers, the wine industry needs to continue to strengthen their health-care quality and increase competitiveness. Currently the main channel for health wine consumption is still focused on two aspects of the catering and gift, but can only sustain consumption of these two channels, but not expanding consumption, health wine to enhance the market share, we must raise own consumer market, which depends on mental health wine consumer recognition, to achieve this goal simply is to enhance the quality of health wine.