As the recent period, the "China Health Wine" website feature continuously enriched, causing a large number of manufacturers, distributors and users of concern. "China Health Wine" website currently provides information retrieval, online registration, health wine BBS , Automatic Link and other services to enable visitors to quickly and easily find the information and express their views and insights. We are more concerned about the online survey, the second round of the 107 survey participants, on February 1 November. Results analysis: 32% of department store Supermarkets 28% 11% of convenience stores 6% of the restaurant 9% of the pharmacies 14% Other Currently, the majority of consumers buy primarily through department stores, health wine products, followed by supermarkets, the two channels 60% of the total channels. Department store and supermarket goods is relatively rich consumers in their Can compare, choose the space larger. In addition, health wine such products, brand awareness is very important, consumers generally are more familiar with the first view and understanding of some of their own health wine products, and then Look at whether it has some features only after purchase. There is, department stores, supermarkets, large-scale, regular purchasing channels, reliability strong, and consumers to buy products at ease. Therefore, manufacturers should be in health wine Expand awareness of the same time, it focused on distribution channels on the big shopping malls and supermarkets. Most of this part of consumers to purchase health wine is given away as gifts, not their own drinking. A small number of consumers in the convenience store to buy health wine products. This part of the consumer often only look for a brand, not buy other brands of products in the convenience store for convenience only. This part is a health wine consumers generally Brand's long-term users. In restaurants, pharmacies or through other means to purchase health wine about one-third of users. These users tend to buy health wine has great chance and randomness, in most cases is recommended by others to introduce , And their products do not understand this. This part of the wine consumer is usually the primary health-care users. Health wine manufacturers, distributors should also pay attention to this consumer group.

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